Shruti Patwal

Hi! My name is Shruti Patwal.

I moved to Paris in 2022 to pursue my Master’s in Luxury Marketing from Neoma Business School, which I completed last year in 2024. Since then, I’ve had the chance to work with agencies like Publicis Luxe and YSL Beauty, and today I’m working independently in social media and brand strategy, helping brands craft their voice and presence online.

What really drives me in France is the creative energy of the city. Paris is such a crossroads of people from different industries, and being in the fashion capital means I get to live some of my dreams like working during Paris Fashion Week. I love that here, you can be multifaceted: one day immersed in fashion, another day in entrepreneurship, and always inspired by the people you meet. That energy feeds into both my freelance marketing work and my passion projects.

One that’s especially close to my heart is Project Meraki — a sustainable business incubator program dedicated to empowering small-scale women artisans in India as socio-economically independent entrepreneurs. Last year, we were honored with the Dream for Change Award from Dior and UNESCO, representing India on a global platform in recognition of this initiative.

On a more personal note, I love reading books on neuroscience and the art of rewiring the mind, practicing meditation, and spending time traveling across Europe, especially discovering the charm of small towns in France. I originally come from Uttarakhand, the mountains of India, but I’ve also lived in Jaipur, Delhi, and Noida, which taught me to adapt to different environments, a skill that’s made life in France even more enriching.

Looking ahead, my goal is to continue growing Project Meraki while exploring new opportunities in marketing with global brands.